Helping PsychFit combine therapy & physical training into seamless digital experience
PSYCHFIT INC — MENTAL HEALTH & FITNESS PLATFORM
PsychFit is a Washington, D.C.–based practice led by Dr. Jane Baxter, offering a pioneering blend of psychotherapy and physical training to improve mental and physical well-being together.
A clean, intuitive WordPress website built for a unique health & wellness brand
I’ve supported PsychFit’s online presence since 2017 as a dedicated WordPress webmaster. From website redesigns to ongoing blog management, I’ve helped streamline their platform for easy publishing, lead capture, and long-term SEO growth.
Website Management + SEO Blog Integration
I built a custom theme using WordPress and Thrive Architect, tailored for simplicity and flexibility. The site hosts dozens of expert-written blog posts by Dr. Baxter, organized with categories, tags, and an easy backend editor for fast updates.
I also optimized the site for performance and search visibility — resulting in steady growth in organic traffic and lead generation over time.
Tech Highlights
-
WordPress + Divi Builder
-
Custom Blog Templates
-
Email Capture Forms
-
SSL, Cache Optimization
-
Mobile Responsive Design
-
SEO-Optimized Article Publishing
A Calm, Conversion-Focused Design for Therapy Clients
The website uses a calm, neutral palette to reflect PsychFit’s mission: blending psychology with movement. Key call-to-actions direct users toward therapy intake forms, resources, and appointment requests.
Over the years, I’ve handled all maintenance, plugin updates, performance tuning, and UI tweaks to ensure a fast, secure, and trustworthy experience for visitors.