I still remember the time when writing a blog post used to take me half a day. Research, drafting, editing, and re-editing — all of it done manually. Ad campaigns were about guesswork, email lists were one-size-fits-all, and designing creatives meant juggling multiple tools and timelines.

Fast forward to now — AI has changed everything. And I’ve had to change too.

When ChatGPT first came out, I treated it like a toy. I’d throw in a few ideas, maybe ask it to write a caption or suggest blog topics. But as I explored more, I realized I was sitting on a goldmine of productivity. Instead of starting from scratch every time, I could now ask AI to build a rough draft, which I’d shape and refine in my voice. It didn’t write for me — it just helped me write faster.

The same applied to my email marketing. Tools I use now can suggest subject lines based on performance history, segment my list automatically based on behavior, and even predict who’s most likely to open or click. What used to be a tedious task now feels almost effortless — and much more effective. I spend less time setting things up, and more time improving the message.

SEO also isn’t what it used to be. Earlier, I’d rely heavily on keyword tools and manual link-building strategies. But with AI-powered tools like Surfer SEO and SEMrush’s AI assistants, I now build entire content strategies based on actual user intent. It feels less like a game of keyword stuffing and more like truly solving the user’s problem — which, frankly, is how it should be.

Running ads has become smarter too. I don’t tweak bids and placements the way I used to. Instead, I focus on the creative — the message, the offer — and let the platforms’ AI handle the optimization. It’s freed me up to test new angles faster, which is bringing better results for me and my clients.

But perhaps the biggest shift I’ve seen is with chatbots.

I built an AI-powered chatbot for my own portfolio site and for Eventswow, and it completely changed how I interact with visitors. It’s like having a digital team member who never sleeps — answering questions, capturing leads, even guiding people to the right services. And it doesn’t feel robotic. I took time to write responses that sound human, and with a little AI help, the flow feels smooth and natural.

Even visuals are easier now. When I’m short on time or need something quick for social media, I use AI design tools to generate layouts, reels, or even thumbnails. I still customize them, of course, but the initial lift is so much lighter.

All of this has made me more productive — not because I work harder, but because I work smarter. And that’s the real benefit of AI in marketing: it doesn’t take over your work, it clears the clutter so you can focus on what matters — strategy, creativity, relationships.

To anyone still unsure about AI, I’d say this: start small. Use it to draft an email, analyze a campaign, or even just brainstorm ideas. You don’t have to automate everything overnight. But if you’re willing to adapt, it’ll meet you halfway — and push you ahead faster than you think.

And if you ever want to see how I’m using AI in real client work — or if you’re thinking of bringing AI into your digital marketing — I’m happy to share what’s working for me.

Just drop me a message. Let’s build something smart together.