And why I think it’s becoming the future of smart, scalable design

Websites used to be static. You built a few pages, added a contact form, launched, and hoped for traffic. But over the years — and especially recently — I’ve noticed something shift. Clients don’t just want websites anymore. They want tools. They want results. They want something smarter.

That’s where AI comes in. And that’s why, over the last couple of years, I’ve started weaving AI-powered features into many of the websites I build.

This wasn’t a decision I made overnight. In fact, like most developers, I was skeptical at first. Would AI actually help my clients? Or was it just another trend that would fade? Now that I’ve used it in real projects, I can confidently say: AI is here to stay — and when used right, it can completely transform how websites function.

Let me explain how and why I made this shift.

Where It Started: My Own Pain Points

Before recommending anything to clients, I always try it myself. And as someone who manages websites, writes content, handles client workflows, and solves problems daily — I began experimenting with tools like ChatGPT, Gemini, Zapier, and AI-enhanced analytics dashboards.

At first, it was small stuff. Generating quick blog outlines. Drafting social media captions. Speeding up content for SEO blocks. But soon, I found myself building internal tools using OpenAI APIs, like:

• AI-powered content generators for blog posts, ad copies, and email invites

• Custom chatbots that could answer FAQs and guide users

• Smart search features that understood natural queries

• Automated workflows for lead capture and follow-up

That’s when the idea hit me: what if I built these tools into my client websites?

Real-World Use Cases I’ve Built

Here are a few examples of actual AI-powered features I’ve developed and deployed on websites — both for myself and for clients:

1. Event AI Content Generator (on Eventswow)

A form-based tool that lets users generate press releases, social media captions, invite texts, or email promos — just by filling in a few fields. It uses GPT to return content instantly, with formats optimized for the events industry.

Why it works: It saves event planners hours of writing time and ensures consistent tone and structure.

2. Custom Chatbot with Memory

For another client, I created a site chatbot that not only answered visitor questions but remembered key details across a session — like the user’s name or interest — and guided them toward conversion.

Why it works: Unlike basic bots, this one could adapt responses based on the conversation. That boosted engagement and helped reduce bounce rates.

3. AI + SEO Hybrid Tools

Incorporated AI into the backend of WordPress blogs — using it to suggest internal links, summarize articles for meta descriptions, and generate SEO-friendly alt text for images.

Why it works: Clients who aren’t writers suddenly had content that performed better without hiring a full-time content team.

The Client Reaction: Curiosity → Excitement

At first, clients would ask: “What exactly is AI going to do on our site?”

But once I showed them the use case — like “Your site can write Instagram captions for your new product” or “This chatbot can answer service FAQs without needing you” — they quickly saw the value.

Most importantly, these features were not “gimmicks.” They were:

• Saving time

• Improving user experience

• Driving conversions

• Helping small teams feel bigger

And in a competitive space, that’s a serious advantage.

Where AI Fits (and Where It Doesn’t)

I’m not one of those people who says AI will replace developers, designers, or marketers. But I do believe it will augment every one of those roles.

Here’s how I see it: